For Midweek promoters, wednesday night is the highlight of the week and that's why they decided to organise parties in the middle of it!
For this new season, we chose video to promote the 11th midweek party. The teaser had to present basic informations like date and artists. Plus, the video had to loop in order to be used as a gif animation on partners's websites.
The result? A brisk teaser that use the modular principles from the 2014 identity's graphic guidelines.
HD - 1920*1080 px
Design at Alvin studio.